Kylie White is the Partnerships and Brand Marketing Senior Associate at Leesa Sleep where she leads brand marketing across influencer and agency partnerships, social media, community engagement, and AI search visibility. Rather than approaching sleep education solely from a product perspective, Kylie brings insight from thousands of real conversations with mattress shoppers. She serves as Leesa's primary brand voice across social media, Reddit, and online communities, helping consumers navigate one of the biggest purchases they'll make for their home. Her work centers on answering the questions shoppers actually ask before investing in a mattress - from firmness and sleep position to cooling performance, durability, and long-term comfort.

Credentials and Background

Kylie holds a Bachelor of Science in Marketing and Advertising from the Colangelo College of Business at Grand Canyon University, graduating in 2025 while working full time at Leesa. She is certified in Google Analytics, Fundamentals of Digital Marketing, Digital Advertising, and Salesforce Marketing Cloud.
She joined Leesa Sleep in March 2025 as a Brand Engagement & Social Media Specialist, where she built the company's influencer and user-generated content program, launched Leesa's Reddit presence, and managed the brand's organic social strategy. After being promoted to Senior Partnerships and Brand Marketing Associate in 2026, her responsibilities expanded to include creator partnership strategy, agency management, AI marketing initiatives, and brand community growth. Prior to Leesa, Kylie held marketing and social media roles with Santa Barbara Coast City Lifestyle, Homemade Social, Progress Residential, Belmond, Grand Canyon Education, and several other hospitality and lifestyle brands.

Areas of Expertise

Kylie writes and consults on how people actually research and buy sleep products, including the following topics:

• How consumers research and choose the right mattress for their sleep style, body type, and budget - and how those questions differ for first-time buyers, upgraders, and people shopping for a specific sleep concern.
• Understanding mattress firmness, support, cooling, and pressure relief beyond marketing claims.
• Comparing memory foam, hybrid, and cooling mattresses through the lens of real sleeper feedback rather than just spec sheets.
• How trial periods, sizing, financing, and return policies factor into a confident mattress purchase.
• How AI search and generative platforms are reshaping the way people research mattresses, bedding, and sleep advice.

Philosophy

"People don't research a mattress in one place anymore. They ask a friend, read a thread, watch a video, and ask AI. With everyone telling them what they need, shoppers can tell the difference between a brand talking at them and a brand actually answering the question. My job is to make sure Leesa is the second one."

Kylie believes trust is built through honest, educational conversations rather than promotional messaging. The brands worth buying from are the ones willing to answer the honest questions - including the ones where the answer is "this probably isn't the right mattress for you."

About Kylie

Outside of work, Kylie spends as much time outdoors as she can, travels whenever she gets the chance, and is a firm believer in saying "yes" to new experiences. But no matter where she's been, she'll tell you there's nothing better than coming home and climbing into her own bed, a Leesa Legend Chill.